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Recycle to Read was developed by Wastebuster in association with Products of Change.
This not-for-profit programme has grown with the collaboration and support of a wide range
of cross-sector members including companies across the toy industry and supply chain.
We would like to give a big thank you to all our members
and sponsors for their support to bring Recycle to Read to life.
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
As part of our Mattel PlayBack Program and by partnering with Wastebuster, our aim is to help keep valuable materials in circulation and out of landfills by supporting the collection of broken or unneeded toys. We’re proud to support this programme and support thousands of children and families in the UK.
Tesco is the UK’s leading retailer, with more than 330,000 colleagues and serving millions of customers in local communities, online and in stores every week. We believe that affordable, healthy and sustainably produced food should be accessible to everyone – whoever they are, wherever they live, whatever their budget.
We know we can make a big difference in helping protect our planet, with our commitment to operating in a responsible and sustainable way reflecting our values and built into our core purpose.
You can read more about Tesco, including our work across sustainability, on our PLC website.
HarperCollins Publishers are delighted to partner with Wastebuster on their Recycle to Read campaign. Supporting a reading culture in schools and encouraging all children to love reading is close to our hearts – so the opportunity to unite that with encouraging children to recycle and be more aware of the environment was too good to miss!
HarperCollins UK is a division of HarperCollins Publishers, a global book publisher with operations in 17 countries. In the UK we have offices in London, Edinburgh, Glasgow, Honley and Manchester.
“Working with the Recycle to Read project has been a truly inspiring journey, very much aligning with the HarperCollins sustainability and charitable giving strategies. Literacy is not just about words on a page; it’s about opening doors to new worlds and empowering young minds. Improving children’s lives through reading is a mission close to our hearts and together, we’re sowing the seeds of knowledge, curiosity, and a brighter future for the next generation.” Sarah McPhee, Head of Events and CSR
Immediate Media own and operate some of the best-loved brands in the UK and have been an award-winning publisher of children’s mags for over 30 years. We are passionate about embedding a culture of sustainability across every aspect of our business which is why we’re proud to support Recycle to Read.
Story House Egmont focuses on producing captivating children’s books, engaging magazines, and imaginative digital content. Committed to nurturing young minds, we bring stories to life, fostering a love for reading and learning. With a commitment to creativity and education, we’re proud members of Recycle to Read.
DC Thomson is a company with a purpose – to make a positive impact on the communities it serves. It owns some of the country’s best-loved and trusted media brands, from news, sport and business to entertainment, comics and puzzles, a leading genealogy platform and tech services business.
Golden Bear are experts in play, taking their exciting toys and games from original ideas to on-shelf success. We work with iconic licensed brands like Hey Duggee, Bing and In The Night Garden as well as launching our own IP. Recycle to Read is such a great initiative, it is a perfect partnership in that it not only offers a recycling solution but also promotes education.
Established in 2005, Kennedy Publishing is the second-largest specialist children’s magazine publisher in the UK, with a global readership of over 25 million. We support Recycle to Read because we’re committed to researching and investing in processes and alternative materials to reduce our environmental impact while continuing to deliver high-quality products our readers know and love.
Redan is an award-winning children’s magazine publisher renowned for producing high quality, fun, imaginative, and educational products widely praised by parents and caregivers. We are committed to driving sustainable change and are proud members of Recycle-to-Read which educates and empowers our young consumers to care for their environment.
SmartGames are the worldwide leader in multi-level logic games. Including a minimum of 48 challenges with themes that appeal to all ages, our award-winning games focus on learning through play in a fun and challenging way which is why we are proud to support Recycle to Read.
Managing Director Justine has over 30 years experience of sourcing products for the UK and around the world. In the last 20 years sustainability has been high on the agenda, reducing the environmental impact of all that we produce is key. Working together with major brands to achieve this through product design and materials used.
Founded in 1944, the British Toy & Hobby Association (BTHA) is the official organisation that represents the interests of UK toy manufacturers. The BTHA exists to promote best practice and excellence in all aspects of product design, toy safety, ethical manufacturing, environmental issues, responsible marketing, and a desire to promote the value of all play through support of the Make Time 2 Play campaign.
Blue Kangaroo are an independent, UK based brand creative agency who work with some of the biggest global brands in the toy industry, entertainment, lifestyle, and licensing space. We’re supporters of Recycle to Read because we believe in empowering young people to choose a more environmentally friendly and sustainable future.
eXPD8 is one of the largest field marketing agencies and provider of retail support services in the UK. We’ve been driving sales revenues and growing brands for over 20 years. We’re proud to support Recycle to Read; using our knowledge and expertise to help develop a sustainable infrastructure for recycling toys, whilst benefitting children’s education
Impact Recycling has developed a breakthrough plastic recycling technology which separates post-consumer mixed rigid plastic waste to recover two consistent streams of post-consumer resin (PCR); polyethylene (PE) and polypropylene (PP), each with a 98% purity. Our technology is designed to be profitable, technically feasible, and good for investors, people and planet.
At Ladybird, we publish playful books for little hands. Our books are trusted to help 0–7s to learn, play and grow – sparking plenty of smiles along the way. We support Recycle to Read as we believe in the importance of creating the next generation of readers.
With 800+ lawyers across 12 global offices, Proskauer is dedicated to exceptional service and innovation. It’s a trusted strategic partner for top asset managers, private equity and private credit firms, and FTSE companies. The firm has strong community ties, evident through its pro bono work, public service, and charitable contributions.
Louis Kennedy was founded in 1991 as a business to make a real social difference.
Louis Kennedy facilitates partnerships between brands, retailers, charities and rights owners. Campaigns and consultancy that have raised over £250M, delivering measurable ESG impact and social good with supreme integrity.
We have been at the forefront of Cause Relation, Corporate & Social Responsibility, Sustainability and Purpose, long before they all became industry buzzwords.
As the innovators of Cause Related Licensing, we have a strong connection to the licensing industry.
LMB offers councils; waste management companies; charities; schools; and companies an environmentally and financially sustainable means to dispose of old clothes and textiles. Whether you need to recycle excess stock or wish to donate clothes and textiles to raise funds, LMB can help to ensure old textiles go to good use.
REPIC seeks to make the complexities of producer compliance accessible by providing clear guidance and tailored one-stop shop solutions on all aspects of producer responsibility. REPIC is passionate about helping producers of electrical products, including toys, develop items that are long-lasting, sustainable and minimise environmental impact and is pleased to be supporting Recycle to Read.
REPIC seeks to make the complexities of producer compliance accessible by providing clear guidance and tailored one-stop shop solutions on all aspects of producer responsibility. REPIC is passionate about helping producers of electrical products, including toys, develop items that are long-lasting, sustainable and minimise environmental impact and is pleased to be supporting Recycle to Read.
Seymour is the preferred choice of distributor for independent magazine publishers. Our market leading systems, people and first-class service provide publishers with the competitive advantage to succeed in today’s markets. We promote the benefits of reading magazines and back initiatives like Recycle to Read that support literacy and the environment.
©2026 Gullane (Thomas) Limited and ©2026 Mattel.
