Recycle to Read & The Toy Take Back

Recycling plastic toys in association with EPPIC and Products of Change

Recycle to Read brings together cross-sector stakeholders to develop a new environmental, and sustainable infrastructure for recycling toys, to unlock considerable social, economic, and environmental benefits for the UK.

The programme combines environmental education with consumer action, to empower young people to choose a more sustainable future. In return for recycling toys and reusing tech, schools and communities are rewarded with books and reading resources.

In alignment with the UN Sustainable Development Goals, Recycle to Read provides a solution to a complex issue, through multi-stakeholder collaboration including industry, government, and consumers.

Beyond being a recycling campaign and environmental education programme, Recycle to Read delivers research and industry insight into toy design for recyclability. Ultimately, the long-term aim of the programme is to support the move towards a more circular future for toy production, globally.

Recycle to Read has been developed by Wastebuster in association with EPPIC (Extended Plastics Partnership for Innovation in Circularity) and Products of Change.

 

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THE RECYCLE TO READ SOLUTION

Collection and Recycling

  • The infrastructure, technology and network has been developed and will be managed to collect and recycle plastic toys including small electricals and electronics ‘tech’ and textiles
  • Dedicated collection points will be set up in participating schools and retailers
  • Schools and retailers will receive branded collection receptacles, signage, and promotional materials
  • Electricals and textiles will be sent for reuse or recycling and any revenue generated will subsidise the collections system and rewards
  • The recycled plastic will be used to create new products such as playground equipment and outdoor furniture
  • Research will be undertaken into new recycling technologies and product design for recyclability, to provide members with industry guidelines and recommendations

Awareness and Education

  • A UK-wide school’s campaign will be launched on Wastebuster’s education platform, The Pod, to provide information and educational resources to schools promoting waste reduction, reuse and recycling 
  • A STEM focused programme will be delivered with a focus on tech reuse and the material science of the Recycle to Read toy recycling process 
  • All UK schools will have an opportunity to take part and Wastebuster will promote the programme to their UK network of 17,800 schools
  • A Wastebuster consumer-facing website for kids will engage and inform families directly
  • Members will be provided with a fully comprehensive style guide which includes the Wastebuster characters, assets, and educational messaging along with a calendar of themes to complement the programme
  • Bold, colourful, branding and use of Wastebuster’s characters will give the collection points consistent messaging, maximum standout, and potential for public engagement

Recycling Rewards

  • The campaign will encourage the public to recycle toys (and small tech and textiles) to give books to schools, to support children’s literacy
  • Families that recycle in their school/s will earn recycling reward points for their school
  • Customers that recycle in retail stores will gain recycling reward points for local schools
  • Recycling reward points can be exchanged for books and magazine subscriptions (digital and hard copy)
  • Digital badge rewards will be available for participating children via the Wastebuster Kids website
  • Wastebuster reward themes will be refreshed to keep interest in the campaign over a longer period e.g. Recycle to Play, Recycle for Sport, Recycle for Eco-Clubs etc

 

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MEMBER BENEFITS

By bringing together a critical mass of cross-sector members, Recycle to Read can deliver a recycling system for toys that benefits its members, society and most importantly, the environment.

As a registered member of Recycle to Read you will benefit from:

Communications: A licence to use the Recycle to Read style guides and media pack plus member certification logo (for use on company websites and products) & kids recycling iconography (for product and packaging)

Visibility: A highly visible campaign to demonstrate your company’s Corporate Social Responsibility (CSR)

Expertise: An opportunity to partner with sector leaders in specialist plastics, electricals and textiles collection and recycling, education, and communication.

Reporting: Regular campaign updates and reports, detailing the social, economic, and environmental impact of the scheme.

Intelligence: An opportunity to access findings from research and insight work on UK recycling and the recyclability of toys including resources and guidelines on product design for recyclability

Membership fees to the programme for phase 1-3 will range from a minimum of £5k to a maximum of £50k, depending on organisation type and member package required.

To find out more, contact us via email.

 

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PUBLISHERS

A solution for your

covermount plastic toys

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LICENSORS

Align your brands

with environmental messaging

Roach and Toy Manufacturers logo

TOY COMPANIES

Improve the recyclability

of your toys

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RETAILERS

Engage your customers

in recycling more

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Sign up to attend the webinar on August 3rd 11:00-12:00 GMT

Enter your details below to register and receive the conference details.




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    JOIN US FOR OUR WEBINAR

    AUGUST 3rd 2021 | 11-00-12.00 GMT

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    RESOURCES

    Webinars are available in the Members Hub

     

     

     

    WHO WE ARE

    Our Goal

    • To provide a robust and economical infrastructure for the collection and recycling of toys, small WEEE and textiles in the UK
    • To engage and educate families to recycle more and recycle right.
    • To supply industry with the research and science to create more sustainable products.
    • To create greater circularity within the UK toy industry, in a manner that can be replicated in other territories.

    WASTEBUSTER

    Wastebuster is one of the UK’s leading environmental education companies. With a network of over 24,000 schools in over 56 countries, Wastebuster specialises in recycling reward campaigns that unlock social, economic, and environmental benefits for the societies in which they operate.

    EPPIC 

    EPPIC is a collaborative project designed to find ways to recover plastics that are not currently supported by kerbside recycling collections.

    PRODUCTS OF CHANGE

    Products of Change brings together a strong community of brand owners, retailers, content creators, innovators, manufacturing partners and marketing experts who by learning and connecting through the platform can drive sustainable change within their respective businesses while maintaining a commercial footing.

    LEADERSHIP TEAM

    Katy Newnham
    Katy Newnham

    Founder
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    Following an early career as a commercial underwater photographer, and having documented the impact of El Niño, climate change and pollution in the Indian and Pacific Oceans, Katy Newnham, founder and CEO of Wastebuster moved into conservation and education. Working with partners ranging from international corporates, NGO’s, Governments and the UN to deliver education and awareness programmes that support development of the circular economy, in alignment with the UN Sustainable Development Goals.

    Helena Stopher
    Helena Stopher

    Licensing, Brand & Retail
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    With a 20-year career in the licensing industry across media and lifestyle brands, working with companies such as HIT Entertainment, Mattel, Marvel and more recently driving sustainable change within the consumer products division at National Geographic. Helena is leading the conversation for a more sustainable industry through ‘Products of Change’, an online platform created to enable business to be educated around sustainable practices. The platform provides a networking zone to enable its members to connect and drive peer to peer learnings, as well as delivering educational materials, research documentation, videos, podcasts, webinars and a weekly newsletter. Helena is also curator for the first sustainability in licensing conference (SILC) taking place on the 24th and 25th of November 2020 and is looking forward to seeing how together, as an industry, we can drive sustainable change.

    Emily Bell
    Emily Bell

    Editorial, PR & Marketing
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    Emily Bell is a personal and professional development coach with 15 year’s experience in licensing and marketing for the children's magazine industry. Whilst working for Redan Publishing Ltd, Emily ran the company's consumer and B2B marketing campaigns and was responsible for developing and managing relationships with global brand owners, such as eOne. She regularly negotiated contracts and liaised across departments for iconic brands such as Peppa Pig, Paw Patrol and PJ Masks.   During that time, Emily became increasingly aware of the need for those working within the children's entertainment sector, to take responsibility for the environmental impact of their business models and come together to create a more sustainable future, for the success of their industry and our planet.

    David Ingham
    David Ingham

    Collections & Recycling
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    While studying environmental science at university David came to the realisation that improving the sustainable management of resources and moving from a linear to circular economy is a fundamental requirement for society to live sustainably.  Over the last 20 years David has had the privilege of leading the development of ground-breaking public recycling services, behaviour change campaigns and facilitating collaborative working between the public, commercial and third sector organisations.

    Simon Smith
    Simon Smith

    Business Development
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    During his 10 years as a Teacher in London, Simon found a passion for engaging students in issues, such as the environment and current affairs. As G&T Co-ordinator, he led on involvement with organisations such as Debate Mate, Speak Out and on whole school events such as Word Book Day and Earth Day. As a keen gardener, traveller, and diver, he has seen the impact of waste on the environment all around the world which drives his desire for action. Having subsequently managed client accounts for an events venue, Simon has returned to Wastebusters, for which he was a founding member in 2008.

    Julie Billings
    Julie Billings

    Local Authority Partnerships
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    Jules joins us with over twenty years’ experience in marketing, campaigns and project management from both client and agency roles. Having delivered projects predominantly in the Healthcare industry she has also had experience in the financial and energy sectors. Drawing on her wish to contribute to a better future for her daughter, joining the plight for behavioural change within the world of children’s education, has been an opportunity that she has grasped with both hands.

    Ian Milton
    Ian Milton

    Digital
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    Ian Milton Having always had a passion for natural history and the environment, Ian went on to complete a postgraduate diploma on environmental management after a degree in marine biology and oceanography before he started working with the environmental education company Wastebuster CIC in 2009. As an avid gardener and walker he often sees environmental effects, especially as they become more apparent. His love of knowledge helps him to keep up-to-date with the increasing pace of both environmental and educational change, and allows him to understand the connection between them whilst acknowledging how education can make a real positive difference.

    Sandra Bell
    Sandra Bell

    Communications
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    With a flair for creativity, Sandra is a Chartered Institute of Marketing professional, with over 25 years’ experience of marketing to the technology, not for profit, charity, and environmental sectors.

    ADVISORY BOARD

    Anne Hitch
    Anne Hitch

    RECOUP
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    Anne is RECOUP’s Citizen & Stakeholder Engagement Manager and leads on all RECOUP’s education and engagement programmes including Pledge2 Recycle Plastics and school’s work. Anne has experience in plastics trading and has led on projects ranging from PP recycling of paint pots, post-consumer EPS and is currently leading on work looking at plastics within the medical sector.  Anne in her role at RECOUP also has a talent for being able to take the technical aspects of plastics recycling and relaying those principles in a way that can be understood by citizens.  

    Sarah Downes
    Sarah Downes

    REPIC
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    Sarah has worked in a range of environmental protection and resource efficiency roles for 30 years. Before joining REPIC, she was Head of Sustainable Consumption and Production at Northwest Regional Development Agency with a remit to support businesses and economic growth whilst reducing consumption of resources. Sarah joined REPIC in 2011 and has continued her passion for resource efficiency by working closely with the International WEEE Forum on sustainable raw materials initiatives. At REPIC, she is working on projects to support extended producer responsibility policy development for WEEE and manages their PR activity.

    Chris Greenfield
    Chris Greenfield

    National Literacy Trust
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    Chris has led all business partnerships for the Department of Education’s early years literacy campaign, Hungry Little Minds. His experience is in sales, partnership management and fundraising. Prior to NLT, Chris led all fundraising and marketing activity at children’s literacy non-profit Pop Up Projects CIC. He has worked to develop partnerships with Greggs, Puma, Morrison’s, Arriva, Clarks and Penguin Random House.

    Peter Rooke
    Peter Rooke

    Art and Science International
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    The platinum hair reflects the years of wisdom and inspiration Peter has brought to marketing campaigns around the World. As a Client at BAT and Gillette, a Consultant at Clarke Hooper, an Owner at The Pea Green Boat and The Yellow Submarine he has led the growth of 100’s of brands. Guinness, Mattel, Hasbro, Kraft, Sony, Heinz, and Government Departments are just a few who have valued his insight and creativity. He founded Art + Science in 2004 to help share his experience with other like-minded entrepreneurs, inventors, and investors. 

    Michael Sturges
    Michael Sturges

    Innventia & RISE
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    Michael has worked in the field of environmental responsibility for over twenty-five years. He has been an advisor to the Professional Publishing Association's Sustainability Action Group for the past twenty years, during which time he has worked with a number of stakeholders on actions to reduce the environmental impact of covermounts. For the past eight years he has also provided services to suppliers of a major QSR chain, including identifying opportunities to reduce the environmental impact of free toys given away with kid's meals.

    Paul Torre
    Paul Torre

    Immediate Media
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    Paul is the Director of Buying, Sustainability and Ethical Compliance at Immediate Media Company.  Paul has over 20 years experience in product sourcing and has worked in several sectors including High Street retail, sports and leisure attractions.  For the past 8 years Paul has managed the covermount sourcing programme for Immediate Media Company which is the number one children`s magazine publisher.  It publishers over 20 magazine brands working with amazing licensing partners including BBC, Disney and LEGO.

    Laura Fernandez
    Laura Fernandez

    Ocado
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    Laura fell into packaging by default 10 years ago but soon became her passion. She has worked at M&S for a number of years and has just joined Ocado as Sustainability Packaging Manager. Laura is a Board Member of the Industry Council for Research on Packaging and the Environment (INCPEN), RECOUP and EcoPack at Packaging Innovations and has been a judge for UK Packaging Awards since 2016. An avid promoter of circular economy, Laura is driven to ensure we leave the planet better than we found it.

    Rob Spindley
    Rob Spindley

    Consultant
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    Rob has been in the Licensing Industry for over 15 years has experience in brand development, manufacturing, licensing In/Out from the perspective of Licensor, Agent and licensee. Working with global leading Licensors, including The Walt Disney company, Fox, NBC Universal, Technicolor and the BBC. Developing incredible brands such as Minions, Ice Age, The Simpsons and BBC Earth.

    Phil Conran
    Phil Conran

    360 Environmental 
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Phil has worked in the waste industry for 30 years having previously been responsible for recycling development at Biffa and currently providing support to businesses and local authorities on waste legislation through the consultancy www.360environmental.co.uk. For the past 6 years, he has chaired the Government’s Advisory Committee on Packaging and also chairs the WEEE industry’s AATF Forum. He is an avid fan of Wastebuster and is very excited about helping to raise awareness and recycling levels amongst the younger generation.

    Robyn Thorn
    Robyn Thorn

    Rocket Edutainment
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    Robyn is the co-creator of the Pod (jointhepod.org) an environmental education programme, that was launched in 2008 and took just four years to engage more than 10 million school children. Although aimed at a UK audience, schools from across the globe have registered with the programme. She also created environmental campaigns like Switch Off Fortnight, Waste Week and Whats Under Your Feet?, that reach over 2 million children each year. Robyn has worked for EDF Energy - one of the largest utilities in the UK as well as with organisations like the Met Office, and charities Keep Britain Tidy, The British Trust for Ornithology, Eco-schools and Wastebuster. 

    Jane Bevis
    Jane Bevis

    Chair OPRL
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    Jane is Chair of OPRL Ltd, the not-for-profit giving recycling advice on packaging and defining packaging recyclability through its tools and certification scheme. She helped establish OPRL in 2009 and has led its expansion, building recognition to 3 in 4 citizens. Jane is a school Governor at Saint Gabriel’s College, South London.

    Dr Lesley Henderson
    Dr Lesley Henderson

    Brunel University
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    Dr Lesley Henderson is Reader in Sociology & Communications, in the Dept of Social & Political Sciences at Brunel University London. She is an expert in media entertainment and social change with over 20 years of experience in teaching and research focused on science, health and environmental communications. Currently Lesley is researching public perceptions and behaviours regarding microplastics and plastics pollution in the UK / EU with international research in Nigeria, Vietnam, and Indonesia. She provides scientific advice on policy in relation to plastics pollution, circular economy and marine pollution (including DEFRA, EU, UN) and was Scientific Consultant on the adventure documentary film ‘A Plastic Ocean’ (Netflix, 2017). She has published widely on media and public understanding of science, health and risk and leads the interdisciplinary Sustainable Plastics Research Group (SPLaSH) at Brunel

    Professor Thomas Webb
    Professor Thomas Webb

    Sheffield University
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    Thomas is an experienced psychologist, with expertise in understanding and changing behaviour. He has published >100 papers to date, including work on the role of motivation, planning, and monitoring progress in shaping behaviour. His recent research translates these insights to tackle issues pertaining to sustainability and he co-leads the "Many Happy Returns" project, funded by the Smart Sustainable Plastic Packaging Challenge. The project will explore the optimum materials, processes, and technologies for reusable plastic packaging systems and develop practices to encourage reuse http://grantham.sheffield.ac.uk/many-happy-returns-packaging/

    Peter Flew
    Peter Flew

    Roehampton University
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    Peter Flew, FCCT, is the Director of the School of Education at the University of Roehampton, one of the oldest and largest providers of Initial Teacher Education in the UK. He trained to teach following a successful career in IT in investment banking and he has been a supporter of Wastebuster CIC since helping out with its first projects in schools. A former primary school headteacher, Peter is also a trustee of the Royal Academy of Dance and a specialist in safeguarding.

    Sophie Bloomfield
    Sophie Bloomfield

    Sophie Bloomfield Consultancy
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    Sophie has been working with all-sized Brand owners to help them find their one-of-a-kind message. With a foundation of knowledge, learning and work experience in fashion, and later specialising in Licensing Consumer Products. Starting her career in Sports Luxe for Adidas Y-3 label, then moving to blue chip Media companies like Viacom CBS. Then agency side, managing creative strategy and roll out for Licensors like MGM, Netflix, Pernod Ricard, Yale University, and the MET gallery New York. Sophie's passion for the environment, wildlife and the planet has led her to collaborating on this project with the team. 

    JUNIOR ADVISORY BOARD

    Skye
    Skye

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    Age 10
    Likes - Rock Climbing & Campaigning
    Dislikes - Poor quality plastic cover mounts,
    unnecessary plastic packaging and mushrooms

    Audrey
    Audrey

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    Age 5
    Likes - Lego
    Dislikes - Lockdown
    Wants to be a teacher when she grows up

    Olivia
    Olivia

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    Age 6
    Likes - Dancing
    Dislikes - Carrots

    Joe
    Joe

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    Age - 11
    Likes - Art
    Dislikes - Courgette

    Jesse
    Jesse

    Tap to read more


    Age 11
    Likes - Acting
    Dislikes - Tomato’s

    Oscar
    Oscar

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    Age - 10
    Likes – Goal Keeping
    Dislikes –BMX Club

    Poppy
    Poppy

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    Age - 8
    Likes - Telling jokes
    Dislikes - Mushrooms

    Lani
    Lani

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    Age: 9
    Likes - Christmas
    Dislikes - Peanut butter

    Phoebe
    Phoebe

    Tap to read more


    Age - 7
    Likes- Dancing
    Dislikes- Frittata

    Reggie
    Reggie

    Tap to read more


    Age - 11
    Likes - Dodgeball
    Dislikes - Eggs

    Edie
    Edie

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    Age - 10
    Likes - My Dogs
    Dislikes - Tangerines

    SUPPORTERS AND PARTNERS

    Seymour
    Seymour

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    Seymour is the largest distributor of UK magazines internationally. https://seymour.co.uk/

    Frontline
    Frontline

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    Frontline is the UK’s leading magazine sales, marketing, and distribution company. https://frontlinedistribution.co.uk/

    The Pod
    The Pod

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    Wastebuster’s multi-media environmental education program delivered into 22,000 schools focusing on energy, waste and biodiversity. https://www.jointhepod.org/

    Toy News
    Toy News

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    The market leading and most read toy industry magazine and website in the UK https://www.toynews-online.biz/

    Recoup
    Recoup

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    The UK’s leading research and development organisation, promoting improvements and advancements in plastic recycling schemes and systems. https://www.recoup.org/

    Impact Recycling
    Impact Recycling

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    Developers of sustainable solutions for the recycling of post-consumer plastics which are both financially profitable and also protect the environment. https://impact-recycling.com/

    Wastebuster
    Wastebuster

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    A Community Interest Company that promotes social change in environmental awareness in children and young people through entertainment and education. https://www.wastebuster.co.uk/

    IT WEEE
    IT WEEE

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    Specialists in the disposal of hazardous and non-hazardous waste produced by business, offering environmental and sustainable solutions and with a zero to landfill policy. https://itweee.co.uk/

    National Literacy Trust
    National Literacy Trust

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    An independent charity dedicated to improving the literacy of the UK’s most disadvantaged children and communities through education, campaigns and research https://literacytrust.org.uk/

    REPIC
    REPIC

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    A not-for-profit organisation that is the UK’s market leader in producer compliance schemes for WEEE, batteries and packaging. https://repic.co.uk/

    Sheffield University
    Sheffield University

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    Sheffield University is a world top-100 university renowned for the excellence, impact and distinctiveness of our research-led learning and teaching https://www.sheffield.ac.uk/about

    FOUNDER MEMBERS

    Arts + Science International
    Arts + Science International

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    Art and Science are an international brand development agency with an inspirational team of marketing pioneers, strategists, designers, sales and licencing consultants - http://www.artistsandscientists.com/.

    Smart Games
    Smart Games

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    For more than 25 years now Smart has been committed to create inspirational & educational toys - https://www.smartgames.eu/uk/our-smart-story.

    Immediate Media
    Immediate Media

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    Immediate is a special interest content and platform company. Their fast-growing, multi-platform media business is home to over 1,200 people across eight divisions. Immediate own and operate some of the best-loved brands in the UK. They focus on special interest markets, engaging over 87 million global passionate consumers each month, offering them world-class content and innovative new products and services - https://www.immediate.co.uk/.

    MEMBERS

    Signature Publishing Ltd
    Signature Publishing Ltd

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    Signature Publishing Ltd

    DCT Media
    DCT Media

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    DCT Media

    Kennedy Enterprises Limited
    Kennedy Enterprises Limited

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    Kennedy Enterprises Limited

    Redan Publishing Ltd
    Redan Publishing Ltd

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    Immediate Media Company London Limited
    Immediate Media Company London Limited

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    Immediate Media Company London Limited

    Story House Egmont Ltd
    Story House Egmont Ltd

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    Story House Egmont Ltd

    MEMBERS HUB

    You must register to receive login details to access the Members Hub.
    Please contact Katy Newnham, Founder of Wastebuster for more information

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    CONTACT US

    Busta hanging from a bar and smiling

    For collection partner enquiries

    David@recycletoread.org


    For local authority enquiries
    Jules@recycletoread.org


    For member (and membership) enquiries
    Katy@recycletoread.org

    For general enquiries

    Simon@recycletoread.org


    For media enquiries

    Emily@recycletoread.org

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